Growing up in a wine-grower family, Olivier Giroux was born with a passion for wine-making. In 2002, he found a land with great potential in Loché but its’ soil was almost dead.
Olivier spent the next 10 years to revive the land by practicing organic and traditional vine-growing methods. Disliking the industrial mass production, he respects the Nature and insists on producing local wines. In his opinion, these are wines which have strong personalities and are proud of their origin. His vision, ambition and efforts have established himself as one of the most exciting growers in the region.