BELSTAFF - Drinking hard and looking good at 90
Tom 'WineChap' Harrow and team were on hand for when Belstaff celebrated its 90th anniversary, and hosted an evening at their New Bond Street show room for invited guests, including members of our Premier Crew.
The store was graced with a ’51 Vincent and ’35 Brough Superior, two “barn finds” care of Bonhams and so fittingly dressed head to toe in Belstaff we embarked on an evening to commemorate key dates in Belstaff’s long and illustrious history with suitably iconic drinks to match.
In 1972 Belstaff created a range of outerwear in collaboration with Jackie Stewart which included both the Monaco and Formula 1 jackets, so naturally we kicked off the evening in style with glasses of Mumm Cordon Rouge the spray of choice for a Grand Prix champion.
1929 saw Belstaff expand and they produced garments for big name adventurers like T.E. Lawrence and pioneering aviatrixes such as Amelia Earhart, who was the first female to fly solo across the Atlantic. So next up was an Aviation cocktail, expertly mixed by writer and sommelier to the stars, Douglas Blyde. This concoction from the jazz age (appears in the Definitive Savoy Cocktail Handbook 1930) is a complex assembly of ingredients (gin, lemon juice, maraschino liqueur, cherry garnish and Crème de Violette), fitting for the occasion.
In the early 90s Belstaff booked an unknown model to shoot the campaign introducing the Wax Cotton look to the mainstream market. That model was Kate Moss - who would go on to win ‘Model of the Year’ in 1996, coincidentally one of the finest Bordeaux vintages of the decade. We toasted Belstaff’s prescience with the excellent Chateau Langoa Barton from the same year, which was maturing nicely but like Moss and Belstaff showing no signs of slowing down.
1963 was the year Belstaff dressed Steve McQueen in the film ‘The Great Escape’. McQueen apparently cancelled a date with the beautiful Ali McGraw, preferring to wax his Belstaff. This association gave us the excuse to show a Port from one of the greatest vintages of the century – the 1963 Warre’s.
We finished the evening the year it all began for Belstaff. In 1924 Eli Belovitch and his son-in-law Harry Grosberg started working together to put out a product line of waterproof garments for men and women. We toasted their enduring success with Ferte de Partenay Grand Armagnac from 1924, a brand which like Belstaff has its roots firmly in the past but continues to give a seamless experience today.
Photos by Luke PD Freeman
Published on: July 6, 2016