Carroll Kemp was a producer and Mark Estrin a screenwriter in Hollywood. They shared a common interest and enthusiasm for wine and wine-making. Never did they have intention of starting a winey before they accidentally filled two barrels with their fledgling vintage made from their first rudimentary harvest in 2000. The winery name is a tribute to the electric trolley cars that ran throughout Los Angeles from the late 19th century through the early 1960’s. These "red cars" symbolise a romanticised time and place today. “We strive to make wines that are similarly memorable.” said Carroll. Their winery is now one of the most famous in West Sonoma Coast.